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SS4CTR: a Semi-Supervised Framework for Enhancing Click-Through Rate Prediction in Sparse and Imbalanced Data

Junming Zhou,Chao Chang,Weisheng Li,Ronghua Lin,Zhengyang Wu,Yong Tang

World Wide Web（2024）

Cited 0|Views11
Key words
Click-through rate prediction,Semi-supervised learning,Data sparsity,Negative sampling
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