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Extending Behavioral Theory of the Firm to New Ventures: Dispositional Optimism As a Moderating Influence on New Product Introductions in High-Tech Ventures

R. Isil Yavuz,Dev K. Dutta, Mehmet A. Soytas

Journal of Business Venturing Insights（2024）

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Key words
new product introductions,Optimistic founders,Behavioral theory of the firm,High-tech new ventures
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