User-centred mobility management and social inclusion. Urban insights from the University of Genoa

Although constituting one of the basic individual rights, mobility has been considered for long a given service users should adapt to. Nevertheless, increasing customization needs have recently emerged, so that user-centered paradigm has progressively gained relevance. Demand-Responsive-Transport, as well as Mobility-as-a-Service solutions are often introduced to meet specifical users’ groups and targets transport demand. Contemporary individual needs require to shape indeed mobility services and respective management strategies within a wider welfare perspective, in order to assure universal access to facilities and opportunities. Thus representing a quite critical challenge on a urban level, Universities may constitute an interesting case-study to develop integrated strategies addressing accessibility, inclusion and equality within a more limited, though comprehensive community. Present contribution will therefore provide an holistic methodological approach to support sustainable and inclusive mobility management planning and actions, starting from the University of Genoa experience, currently implementing dedicated tools and strategies, thus investigating potential extension to Genoese urban context.