Creative bits: challenges of applying industry 4.0 in digital creative industries

Creative industries are one of the sectors that have been significantly impacted by the emergence of Fourth Industrial Revolution technologies. These technologies are more effective in digital creative industries such as music, animation, film, digital games, etc. Among these effects, artificial intelligence enables computers and machines to simulate human intelligence and problem-solving capabilities, cloud computing provides on-demand delivery of IT resources over the Internet with pay-as-you-go pricing, big data describes the process of uncovering trends, patterns, and correlations in large amounts of raw data to help make data-informed decisions, the Internet of Things describes devices with sensors, processing ability, software and other technologies that connect and exchange data with other devices, and Blockchain facilitates the process of recording transactions and tracking assets. However, companies face challenges in harnessing these capabilities. This research aims to identify and categorize these challenges. Following a review of the research literature and interviews with experts, challenges in the implementation of Industry 4.0 in six digital creative industries were identified and categorized. Subsequently, using the ISM method and MICMAC analysis, it was determined which challenges have a greater impact and influence. The results indicated that challenges related to human resources are the most prominent in this field, and additionally, challenges related to collaboration and partnerships, organizational challenges, cultural challenges, and challenges related to content production are other important and impactful challenges.