Paving the Way for Diversified Agriculture in Punjab: Value Chain Analysis of Black Gram

This study examined the dynamics of the black gram crop value chain in Punjab, focusing on farmers' willingness to participate. A sample of 60 mash growers from 16 villages in Pathankot and Gurdaspur districts was analyzed. The study identified major channels and value-added products, finding market Channel -I most preferred by growers. Six value chains involving processors were identified, with wholesalers receiving the highest share of marketable surplus. The most efficient channels were observed to be Channel V and VI, in which processors were involved. Among the agri-value chains (Channels-V and VI), the study also revealed the producer's share in the consumer rupee, with VCPB-II having the highest share at 69.18 per cent, followed by VCPB-I at 67.15 per cent, VCBF at 48.39 per cent, VCW at 29.03 per cent and VCN-II at 23.06 per cent. The study also explore d growers' perceptions and willingness to engage in value chains, revealing that 53 per cent were interested in government support. The policy options from the study included transport incentives, capacity building for higher production, and encouragement of processors to enhance black gram cultivation and benefit farmers, contributing to sustainable crop diversification in Punjab.