A Sticker is Worth a Thousand Words: Characterizing the Use of Stickers in WhatsApp Political Groups in Brazil
CoRR(2024)
Abstract
With the increasing use of smartphones, instant messaging platforms turned
into important communication tools. According to WhatsApp, more than 100
billion messages are sent each day on the app. Communication on these platforms
has allowed individuals to express themselves in other types of media, rather
than simple text, including audio, videos, images, and stickers. Particularly,
stickers are a new multimedia format that emerged with messaging apps,
promoting new forms of interactions among users, especially in the Brazilian
context, transcending their role as a mere form of humor to become a key
element in political strategy. In this regard, we investigate how stickers are
being used, unveiling unique characteristics that these media bring to WhatsApp
chats and the political use of this new media format. To achieve that, we
collected a large sample of messages from WhatsApp public political discussion
groups in Brazil and analyzed the sticker messages shared in this context
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