Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination.
Journal of Medical Internet Research(2024)
Key words
message testing,web-based communication,user engagement,vaccine communication,methodology,Meta,Facebook,advertising,infodemic,communication,infodemiology,social media advertising tool,social media,audience,engagement,rapid messagetesting at scale,mobile phone
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