Effects of Digital Citizenship and Digital Transformation Enablers on Innovativeness and Problem-Solving Capabilities

Doing business in the age of information abundance indicates the importance of developing information management skills, enabling the individuals to be more productive but also more flexible to changes. In literature, innovation, as a driver of a firm’s performance, has been highlighted, while problem-solving capabilities are considered one of the key assumptions for the implementation of digital transformation strategy. The purpose of the study is to investigate the impact of digital citizenship and digital transformation enablers on innovation and problem-solving capabilities. The data collection procedure commenced by selecting a random sample of private companies from various industries A survey was carried out, and a total sample of 247 valid questionnaires were collected. The PLS-SEM method was used to test the relationships in the proposed model. The study found that some elements of digital citizenship are positively associated with digital transformation enablers. The results of the study confirmed that technology-based digital transformation enablers positively contribute to innovation and problem-solving capabilities. Also, technological facets of digital transformation enablers realize a mediating role in the relationship between digital citizenship and innovation, as well as with problem-solving capabilities.