Local residents’ perception on factors affecting the willingness to pay for improved urban canal water: a case study in Can Tho city of Vietnam

Urbanization and economic development cause water pollution in the inner-city canals and rivers globally. Bung Xang canal in Can Tho city of Vietnam is facing problems with water pollution due to the lack of centralized wastewater treatment plants and low public awareness on environmental protection. Perception of local residents was collected using structured questionnaires including both qualitative and quantitative information. Regression analysis was employed to evaluate the factors affecting the decision of respondents on the willingness to pay (WTP) to improve water quality in the Bung Xang canal. Knowledge about the environmental protection fee for domestic wastewater (10