Interactional practices in 360-Degree music videos: structures and modes offruition

This article examines the interactional practices of 360-degree video clips on the YouTube platform, developing a mapping of mediated interactions. The research corpus consisted of the 10 most viewed clips identified by YouTube's search system with the 360-degree filter. After mapping, the three videos with the highest number of comments were analyzed. The theoreticalmethodological framework used was sociosemiotics, which pointed to the interactional practices carried out by the interactors. As a result, it was observed that each enunciator of the 360-degree video clips analyzed in the collection developed interaction strategies with the interactors as a space for an immersive and innovative experience of their content. However, this interaction is not evidenced in any of the comments in the research corpus.