Research on Development Environment, Problems and Countermeasures of Cold Chain Logistics

As the demand for fresh food products among Chinese residents grows rapidly, the development of cold chain logistics has ushered in a “golden age.” Using PEST analysis tool, this paper comprehensively analyzes the development environment of cold chain logistics in China from the four dimensions of politics, economy, society and technology, analyzes the outstanding problems existing in the development of cold chain logistics in infrastructure, standard system and information construction, and puts forward countermeasures and suggestions to promote the high-quality development of cold chain logistics from three aspects: strengthening the guidance of infrastructure, standard guarantee and technology empowerment.