A Portrait of the Young Fish Consumer

This paper is a study concerning the motivation and importance of fish and fish product consumption. The study was carried out on a sample of 112 students (from two high-schools in the Caras-Severin County and from the BUASVM in Timisoara, Timis County) aged 18-25. The main goal of this study was to assess briefly the future fish consumer in the context of the increasing world fish and fish product consumption. The subjects has to fill in a questionnaire containing 15 open-answer questions and close questions concerning the frequency of fish consumption, their preferences, choice criteria, and consumer rights. The results were relevant from the point of view of fish consumption, of the species preferred, and of the awareness concerning the importance of fish in the healthy diet; but it supplied les satisfactory conclusions concerning the preferred type of fish and fish products (frozen) and consumption frequency.