Valence without meaning: Investigating form and semantic components in pseudowords valence

Valence is a dominant semantic dimension, and it is fundamentally linked to basic approach-avoidance behavior within a broad range of contexts. Previous studies have shown that it is possible to approximate the valence of existing words based on several surface-level and semantic components of the stimuli. Parallelly, recent studies have shown that even completely novel and (apparently) meaningless stimuli, like pseudowords, can be informative of meaning based on the information that they carry at the subword level. Here, we aimed to further extend this evidence by investigating whether humans can reliably assign valence to pseudowords and, additionally, to identify the factors explaining such valence judgments. In Experiment 1, we trained several models to predict valence judgments for existing words from their combined form and meaning information. Then, in Experiment 2 and Experiment 3, we extended the results by predicting participants’ valence judgments for pseudowords, using a set of models indexing different (possible) sources of valence and selected the best performing model in a completely data-driven procedure. Results showed that the model including basic surface-level (i.e., letters composing the pseudoword) and orthographic neighbors information performed best, thus tracing back pseudoword valence to these components. These findings support perspectives on the nonarbitrariness of language and provide insights regarding how humans process the valence of novel stimuli.