Deconstruction of the influence of entrepreneurial orientation on innovation performance based on logistic regression model.

In the dynamic landscape of innovation and entrepreneurship, the challenge lies in fostering survival and innovation in entrepreneurial ventures amid evolving markets. Investigating how entrepreneurial orientation (EO) influences innovation performance (IP) is a crucial research focus. Leveraging logistic regression analysis, this study examines the impact of EO on IP. By exploring the relationship between corporate EO traits and utilising logistic regression models, it highlights the substantial positive influence of innovation, proactiveness, and risk-taking aspects of EO on IP. Notably, the innovation factor demonstrates a significant impact, with a score of 0.794, indicating its pivotal role. Understanding this relationship provides valuable guidance for enterprises, emphasising the significance of EO in enhancing future innovation performance.