Persuasion or Insulting? Unpacking Discursive Strategies of Gender Debate in Everyday Feminism in China
Proceedings of the CHI Conference on Human Factors in Computing Systems(2024)
摘要
Speaking out for women's daily needs on social media has become a crucial
form of everyday feminism in China. Gender debate naturally intertwines with
such feminist advocacy, where users in opposite stances discuss gender-related
issues through intense discourse. The complexities of gender debate necessitate
a systematic understanding of discursive strategies for achieving effective
gender communication that balances civility and constructiveness. To address
this problem, we adopted a mixed-methods study to navigate discursive
strategies in gender debate, focusing on 38,636 posts and 187,539 comments from
two representative cases in China. Through open coding, we identified a
comprehensive taxonomy of linguistic strategies in gender debate, capturing
five overarching themes including derogation, gender distinction,
intensification, mitigation, and cognizance guidance. Further, we applied
regression analysis to unveil these strategies' correlations with user
participation and response, illustrating the tension between debating tactics
and public engagement. We discuss design implications to facilitate feminist
advocacy on social media.
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