The pronunciation of students' names in higher education: identity work by academics and professional services staff

Changes in the national, linguistic and ethnic profiles of students in UK higher education mean that students' names are also likely to have become increasingly culturally diverse. In this article, we develop new empirical and theoretical understandings about how student-facing staff working in higher education in England experience cultural diversity in students' names and the accompanying uncertainty of how some names should be pronounced. Using data from our qualitative studies we show that staff typically framed the pronunciation of names as an equalities issue, including in terms of power relations between themselves and students. Drawing on theorisations of identities as social processes, we analyse the 'front stage' and 'backstage' activities used by staff to manage the pronunciation of students' names. We argue that, through these equality-framed activities, staff are doing 'identity work' in relation to their own selves and, importantly, also for students whose named-linked identities are minoritised within the 'whiteness' and 'Englishness' of higher education institutions in England. We conclude that, to support the pioneering identity work already undertaken by individual staff, policymakers in higher education should develop and implement 'whole institution' initiatives in recognition of the pronunciation of students' names as a key equality, diversity and inclusion issue.