Assessing regional variations in hydrogen fuel cell vehicle adoption: An integrative approach using real-world data and analytic hierarchy process in Tokyo

This research delves into the market potential for hydrogen fuel cell vehicles (FCVs) while placing a significant emphasis on evaluating regional distinctions within the Tokyo metropolitan area. We introduce an innovative methodology that seamlessly integrates real-world data and the Analytic Hierarchy Process (AHP) to assess the regional market potential of FCVs. This approach is meticulously designed to capture subtle variations among regions and fine-tune the hierarchy of influencing factors, including vehicle performance, economic costs, social contexts, fuel availability, and policy support. Through an extensive case study conducted in Tokyo, this investigation underscores the impact of regional heterogeneity on consumer choices and substantiates these findings by analyzing real-world FCV sales data. This validation reinforces the reliability of the identified key influencing factors and underscores the critical significance of considering regional differences in comprehending FCV market adoption. The assessment methodology introduced offers a systematic framework for stakeholders in the FCV sector, supporting informed strategic decision-making and policy development.