Revitalizing green progress: Assessing corporate environmental performance in the wake of Yangtze River Major Conservation initiatives

The Yangtze River Major Conservation (YRMC) Action has been strategically crafted to catalyze industrial evolution within the Yangtze River basin, aligning with China's goal of achieving carbon neutrality by 2060, particularly from the corporate perspective. Despite its significance, the potential impact of this initiative on corporate environmental performance (CEP) remains understudied. To address this gap, we utilize panel data from Chinese firms listed on the Shanghai and Shenzhen A-shares (2012-2020) and employ the difference-indifferences (DID) method to investigate the causal relationship between the YRMC Action and the CEP. The main findings are threefold: (i) Firms located within a 100 km radius of the Yangtze River's main stream have exhibited an average increase of 0.1497 units in CEP due to the implementation of the YRMC Action, which are consistently validated across robustness tests; (ii) Mechanisms driving this enhancement include incentivizing firms to undertake green technological R&D programs, securing governmental green R&D subsidies, and credit incentives; and (iii) Heterogeneity analyses show that firms closer to the main stream of the Yangtze River, particularly those upstream and led by senior executives with awareness of green initiatives, have contributed to more pronounced improvements in CEP. This paper highlights policy implications for optimizing the incentive effects of the YRMC Action and strengthening the environmental regulatory governance to ensure enduring enhancements in CEP.