The gendered lens of AI: examining news imagery across digital spaces

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION(2023)

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Abstract
This study investigates gender representation in artificial intelligence (AI)-related images across various digital spaces to understand potential biases and visual narratives in the AI domain. We analyzed a dataset of 28,199 images from news media, technology news websites, social media, knowledge-sharing platforms, and other digital spaces. Our findings revealed the prevalence of male faces and the consistent underrepresentation of women across digital spaces. We also found distinct patterns in the visual framing of men and women, with women often portrayed as being disempowered and adhering to traditional gender stereotypes. Furthermore, our cluster analysis demonstrated consistent patterns of gender representation across various visual themes, reinforcing the pervasive nature of gender biases in AI news imagery. In conclusion, our study underscores the need for conscious efforts to promote a more balanced and inclusive portrayal of gender in AI news reporting, calling for a broad societal effort toward advancing gender equality and diversity. This work analyzes how gender is represented in news images featuring artificial intelligence (AI). The study uncovers an underrepresentation of women in AI news images across various digital spaces. Female faces tend to be portrayed as disempowered and adhering to traditional gender stereotypes. The study also identifies distinct clusters of images reflecting unique visual themes about AI and human-AI relationships.
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Key words
artificial intelligence,media logic,gender,visual framing,digital space
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