Navigating a net-zero economy future: Antecedents and consequences of net-zero economy-based green innovation

The pursuit of net-zero economy goals and government emphasis on sustainable performance has compelled numerous firms to focus on sustainable production through the adoption of net-zero economy-based green innovation. The digital transformation of manufacturing systems and supply chains, supported by the utilization of big data and the adoption of net-zero economy-oriented lean practices in the presence of net-zero economy-based green practices, can converge to enhance net-zero economy-based green innovation in manufacturing firms. This convergence leads to an improvement in green competitive advantage and net zero-based green performance. To examine the aforementioned linkages using a framework based on the dynamic capabilities view paradigm, a time-lagged design was employed to collect data from 594 manufacturing firms. The empirical findings indicate that big data analytics capabilities and net-zero economy-oriented lean practices of firms significantly influence net-zero economy-based green innovation. Green organizational identity strengthens the effect of net zero-based green innovation on green competitive advantage and net zero-based green performance.