Invitations Within and Beyond the Fictitious World: An LDA Discourse Analysis of Female Game Preferences in Chinese CMC Forums

Mengfan Zou,Sara Cortes Gomez

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION(2024)

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Abstract
Throughout the conventionally masculine video game culture worldwide, the existing literature on video game preferences mainly focuses on the West, overlooking Chinese female gamers, who make up the largest female gamer population globally. This study aims to explore their preferences by analyzing responses from four female-exclusive video game forums. Using the Latent Dirichlet Allocation (LDA) Topic Model, 1321 responses were analyzed, extracting females' preferences into six dimensions: characters, design, genre, narrative, engagement, and experience.This multifaceted research offers preliminary insights into female gaming experience. Our findings highlight the evolving portrayal and preference of game characters, a complex interplay between aesthetic appeal, genre, and the intriguing relationship between game narratology and empathy.The study further explores how narrative structures in video games can evoke empathy, and advance understanding of females' engagement and flow experience in the virtual world, challenging conventional assumptions and expanding the understanding of player interaction with digital media.
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Key words
Quantitative analysis,LDA modelling,virtual communities,videogames,feminism,preferences
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