Are you a happy traveler? Exploring ridesourcing travelers' satisfaction and subjective well-being

TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT(2024)

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摘要
This study proposes an integrated theoretical framework to comprehensively examine the satisfaction and subjective well-being of ridesourcing travelers. A total of 1370 survey responses from China were empirically examined, using partial least squares structural equation modeling and multigroup comparison methods. The findings show that platform safety, driver competence, car comfort, environmental benefit, and social benefit significantly affect travel satisfaction. The influence of order matching efficiency on satisfaction is non-significant but contributes to improving subjective well-being. Environmental concern positively moderates the effect of satisfaction on subjective well-being. Additionally, platform safety significantly improves female satisfaction while environmental concern significantly enhances male satisfaction. Order matching efficiency exerts a stronger impact on improving well-being in the shared travel mode than in the non-shared travel mode. These findings supplement the existing knowledge on shared mobility satisfaction and well-being, and provide valuable practical implications for the sustainable development of ridesourcing.
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关键词
Satisfaction,Shared mobility,Ridesharing,Consumer behavior,Environmental concern,PLS-SEM
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