Organizational Innovation as Business Strategy: A Review and Bibliometric Analysis

Strategic organizational innovation is a cornerstone for sustaining competitive advantages and encouraging growth in today’s dynamic business landscape. This paper provides a thorough overview and bibliometric analysis of organizational innovation, providing significant insights to both scholars and practitioners using database of SCOPUS and ABDC. This work throws light on prolific authors such as Y. L. Chong and M.A. Vonderembse, highlighting the most influential publications in journals such as the Journal of Product Innovation Management and Technological Forecasting and Social Change. Miller in Management Science 29(7),770-792, 1983, Hurley and Hult in Journal of Marketing, 62(3), 42-54, 1998, and Jansen et al. in Management Science, 52(11), 1661-1674, 2006 emerge as significant pillars with long-term effect, with annual citations demonstrating their perpetual importance. National affiliations highlight the prominence of the USA, followed by the UK and China, while institutions such as Florida State University, University of California, University of Colorado, and University of Warwick make significant contributions. Thematic outlines are defined by keywords such as innovation, knowledge management, and dynamic capabilities, which frequently resonate with conceptual frameworks such as TOE theory and DOI theory. Organizational learning, culture, human capital, technology, top management, and industry dynamics all appear as elements’ driving organizational innovation. Common themes of culture, management, learning, market orientation, and human resources constantly fuel innovation across sectors such as education, software, construction, healthcare, and hospitality. The ramifications of this work stretch beyond academics, informing government policies and organizational tactics. A strong appeal to foster innovation-friendly settings resonates powerfully, with decentralization and the promotion of organizational learning as essential components. Finally, our study emphasizes the need of innovation not just as a tool, but as a requirement for firms managing contemporary issues.