Sensing and responsiveness: digital capabilities to face the challenges of the digital economy

Purpose of the study: Examine the relationship between digital capabilities and the challenges of the digital economy. Methodology/approach: A systematic review of the literature was carried out in three databases. The initial search yielded 107 articles and, after excluding the duplicates, 101 articles remained. For the analysis, the NVivo (R) software was used, reaching the final 33 articles.Main results: We complement the concept of digital capabilities based on digital literature. Besides, this research advances in identifying the key digital capabilities required to relate to the challenges of the digital economy. In practical terms, this research will be of value to executives as it demonstrates the role of digital capabilities in the digital economy context by presenting a framework with the relationship between the challenges of the Digital Economy, Digital Capabilities, and Value Creation. Theoretical/methodological contributions: The contributions of this article include a deeper understanding of this recent digital phenomenon, presenting the challenges of the digital economy and advancing the notion of digital capabilities around Information Systems and Marketing. Relevance/originality: The digital economy continually reshapes how consumers and firms communicate and collaborate through digital technologies, creating significant changes and impacts in digital transformation. The digital economy offers many opportunities for business improvement and diversification. Thus, for a firm to be agile and adapt rapidly to technological evolution, we argue that it is necessary to develop new capabilities, known as digital capabilities, particularly sensing and responsiveness. These capabilities allow firms to develop, mobilize, and use organizational resources effectively, improve their business processes, and create value during digital transformation. A research future was