Left off the circuit: the impact of shrinking live music tours on cities

In recent years, leading music artists have been performing significantly fewer shows, in part due to growing concerns for their wellbeing, but also because of rising energy cost, environmental issues, and industry consolidation. As a result, many cities now host much fewer top 'headliners' artists and bands than before. This study investigates what being effectively 'left off' tours means for cities. Proceeding from industry data, it first quantifies the decline in the number of stops for large tours between 2010 and 2019, and shows that many North American cities increasingly find themselves on the outside looking in. It then provides insights drawn from interviews with city officials on both the negative and positive impacts of this trend. Namely, this study suggests that hosting fewer shows results in economic, cultural and reputational losses, yet also enable cities to grow a stronger local scene, design better policies, and develop distinctive new offerings.