Education 4.0 and Teaching in Management Courses: What Can We Learn from the Educational Designer?

To think about teaching and learning process in Education 4.0 is a challenge, given the growing presence of digital information and communication technologies (DICTs) in classrooms. Educa-tors find themselves compelled to adopt technologies without it being part of a structured process or in the face of the absence or inefficiency of continuing improvement programs that prioriti-ze the technological aspect over the educational one. Thus, this paper provides an experiential account of the "Uncomplicated Educational Design" course, offered with the aim of assisting educators in management courses in the creation, develop-ment, and evaluation of in-person courses with the support of Moodle. Participants found the course favourable, engaging, and relevant, suggesting adjustments in the time allocated for activities due to the complexity involved. From this context, as a practical contribution, the proposal emerged to create a Stan-dard Design, a structured model for the virtual environment. The experiences reported have implications for those involved in the process of continuous teacher improvement, highlighting that incorporating knowledge of educational design, with a focus on the ADDIE model, contributed to increased confidence in the adoption of DICTs, with positive effects on teaching practice.