The Management of Innovation Processes in Higher Education Institutions of Ukraine on the Way to the Formation and Development of the European Knowledge Market

Ukraine as an independent state with a European vector of development and an orientation towards European values, despite the war and the economic difficulties caused by it, continues to move towards the educational projects, and the development of modern educational programs for the needs of the European market. At the same time, in addition to the awareness of the need for a single economic space, there are certain urgent issues that need improvement, namely: the management of innovation processes in Objective of the article is a sociological study of the style of management of innovative processes of higher education institutions of Ukraine in the context of the actualization of social and innovative resources. The research was conducted in two stages. At the first stage, a questionnaire was organized and conducted among 1,200 scientific and pedagogical workers At the second stage, in order to obtain more detailed information and a deeper understanding of the research problem, the collection and analysis of expert opinions was carried out by the method of semi-structured interviews, 20 rectors of state-owned higher education institutions acted as experts. So, the concept of the style of management of the innovation process is formed at the intersection of interests in the context of the situational approach to management and social innovation. Activities related to the improvement of management styles in the context of the implementation of social innovative resources will be productive if program-oriented management methods are used to ensure the sustainability of innovative management styles.