Data Trading and Monetization: Challenges and Open Research Directions
CoRR(2024)
摘要
Traditional data monetization approaches face challenges related to data
protection and logistics. In response, digital data marketplaces have emerged
as intermediaries simplifying data transactions. Despite the growing
establishment and acceptance of digital data marketplaces, significant
challenges hinder efficient data trading. As a result, few companies can derive
tangible value from their data, leading to missed opportunities in
understanding customers, pricing decisions, and fraud prevention. In this
paper, we explore both technical and organizational challenges affecting data
monetization. Moreover, we identify areas in need of further research, aiming
to expand the boundaries of current knowledge by emphasizing where research is
currently limited or lacking.
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