Tourist village development through community empowerment approach

The tourist area is a tourism asset of a government that must be maintained and developed with all its attractiveness and uniqueness. Tourist visits to a place depend on the advantages possessed by the area. Tourism villages certainly have an effect on the economy of an individual, community to a region. Cibaduyut is one of the tourist destinations in the city of Bandung, which has been known since 1920 as the hometown of the shoe craftsman industry. Cibaduyut shoes are one of the many tourist products that are targeted by many tourists when visiting this shopping tourism area. Unfortunately, the fame of this shoe shopping tourism area is not supported by the current conditions of the shoe craftsmen, Chinese products dominating the market, competition with newcomers, hampered regeneration, raw leather materials that are hard to find, and limited capital are the main obstacles. experienced by shoe workshop owners and shoe craftsmen. The main problem faced is the promotion or marketing capabilities of the products. The solution that will be provided uses the 3 A concept approach (Attraction, Accessibility and Amenity). Training on digital-based promotions, and ongoing assistance so that partners can independently increase demand and manage the tourist area. The output targets are increasing demand for products, increasing visitors, improving managing of the tourist areas.