Optimal product and after-sales service decisions considering risk attitudes under price-dependent uncertain demand

•Joint service, production, and pricing decisions are optimized.•The price is lower if the service capacity is sufficient than that if it is not.•Price and yield may not be affected by the unit production cost in a PSS.•The price may be lower if demand updates are perfect than that if they are not.•Impacts of the service and risk-averse attitude in a PSS are studied.