Artificial Intelligence as Catalyst for the Tourism Sector: A Literature Review

The analysis of Artificial Intelligence techniques and models used in the tourism sector provides insightful information for the management and innovation of this industry. In this paper, we conduct a comprehensive review of the different techniques and models, in regards to Artificial Intelligence when applied to the tourism industry. Specifically, we present a categorization of Artificial Intelligence applications used in different areas of tourism. The results allow to recognize valid studies and useful tools for the activation and growth of the tourism sector, an industry that represents a significant increase in the Gross Domestic Product of various economies and supports the development of life conditions for their inhabitants. Artificial Intelligence applications generate more personalized travel experiences, improve the efficiency of tourism services and strengthen the tourism competitiveness of the destination.