People Declare Lowered Levels of Sociosexual Desire in the Presence of an Attractive Audience

Due to social desirability bias, people tend to self-present themselves in the presence of others in a favorable light, which sometimes may lead to deviations from reality. This phenomenon is particularly pronounced when controversial or strictly norm-bounded matters are considered. Here, we tested how a presence of an attractive model-either male or female-influences people's declarations on their sociosexual orientation-the degree of their sexual permissiveness in terms of their past behavior, attitudes toward uncommitted sex, and desire for sexual intercourse with individuals they are not in a relationship with. The participants (N = 244, 52% men) answered questions about their sociosexuality in solitude, or out loud with an attractive model present. The results show that both men and women declare lowered levels of their desire, but not behavior or attitude, in the presence of both male and female attractive models. A follow-up study (N = 188, 51% men) showed that this effect was not due to the differing conditions of responding (out loud vs written down). The research points out to an area of human sexuality that is prone to being falsified in research and which serves as an important factor in self-presentation.