Administrators' perspectives on organizational environmental factors facing 4-H youth development

4-H is the largest youth development organization in the United States and is the youth development program of the Land-Grant University's Cooperative Extension system. A qualitative study of 13 4-H Program Leaders and seven Cooperative Extension Directors was conducted to explore the perspectives Extension Administrators hold about the organizational environmental factors facing the 4-H program. Data were analyzed using a qualitative open coding methodology. Five themes emerged from the study in response to the identified environmental factors: 1) key components of the traditional club model need to be ensured in all programming conducted; 2) the need to develop a club programming matrix to help county-level staff manage the impact and their workload; 3) good partners will expand the 4-H programs' capacity; 4) increased involvement of first generation youth and families is needed; and 5) intentional marketing and raising awareness of the "new 4-H brand." Adaptation poses important questions, challenges, and opportunities for the 4-H program. Because administrators represent a national population of Administrators, these insights can inform youth organizations in the United States and internationally.