Mediterranean Diet and Tourism Innovation, Experiences, and Sustainability

HoST Lab is an integrative approach that aims to innovate based on Mediterranean diet (MD) creating new products, services, and experiences, involving producers and distributors. The lab research also aims to know the emotions and sensations associated with eno-gastronomic experiences of the Mediterranean diet and their welcome among visitors-tourists, using a triangulation of traditional methods (interviews, focus groups, workshops), but also developing a digital solution for sharing results (webpage, digital survey, sentiment analysis). A set of reference indicators and a nutrition economic label will be developed and used to evaluate and monitor research results, both in a laboratory and in a real environment. The HoST Lab pretends to be a sharing and learning research space between the academy, the tourism, and the hospitality sector, in which proposals are tested, results transferred to the community, and well-being promoted among the local population and visitors, aspiring for a growing sustainable destination.