Fear of Travelling after Covid-19, the Moderation Effect of Social Distancing
International Conference on Tourism Research(2023)
摘要
COVID-19 has caused unparalleled public dread, which will most certainly impede tourist business recovery once the epidemic is gone. This research investigates the causes of the general public's epidemic travel anxiety, as well as how individuals impose self-protection, coping, and resilience with travel. The study blends theories such as protection motive theory, coping theory, and resilience theory to achieve the research goal. The primary data came from an online poll of 322 Southeast Asian travelers. According to the findings, the magnitude and vulnerability of the danger might induce "travel dread," which leads to protection motivation and precautionary travel behaviors during the pandemic. The findings also demonstrate that social distancing has memory consequences. In other words, individuals who willingly engaged in social separation during the pandemic are more likely to continue doing so in the post-COVID period since their long-term behavior has been influenced.
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关键词
moderation effect,fear,travelling,social
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