The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Bī’iyyaẗ (Print)(2023)
Key words
ethical products,purchase intention,consumers,mediation model,agency-communion
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