Analyzing the Relationship Between Using Modern Digital Technologies (MDTs) and Financial Performance (FP) of Jordanian Telecommunication Companies (JTCs)

Due to the impact of global digital transformation on various aspects of business, this study aimed to analyze the effect of using modern digital technologies (MDTs) on the financial performance (FP) of Jordanian telecommunication companies (JTCs), and to explore the demographic characteristics (DCs) that enhancing this relationship. To conduct this study, the descriptive analytical approach was used to collect and analyze data. Accordingly, a questionnaire was designed and distributed to HR and IT managers in the five telecommunications companies (TCs) operating in the Jordanian business environment (JBE). In addition, financial reports of companies were used to extract the FP. All questionnaires retrieved and were analyzable. To test hypotheses, the multivariate regression analysis was used. The results showed that there is a statistically significant effect of using MDTs on the FP of JTCs. In addition, the results indicated that DCs of companies, especially capital size and digital maturity (DM) of employees, have a significant mediating effect on the aforementioned relationship. Accordingly, the study recommended JTCs to keep a close eye on the latest digital technology developments in the telecommunication services field, to invest these technologies in improving their FP. In addition, JTCs are recommended to focus on developing employees’ digital skills by involving them continuously in training courses, seminars and related conferences.