Natural Disasters and Multinational Enterprises: In Denial and Unprepared, or Ready to Respond?

We identify potential opportunities for new insights as they pertain to natural disasters and to offer specific strategies and tactics for managing disaster risk. Given the increase in the number and severity of disasters in many parts of the world, learning to prepare for, and respond to, disaster risk is likely to become a critical core competency for managers over the coming years. The private sector is likely to play a vital role in mitigating disaster risk for the communities in which they operate. Companies that are better prepared may not only reduce business risk, but also maintain business continuity.