The Powerful Role of Intangibles in the Coffee Value Chain
Social Science Research Network(2023)
摘要
The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.
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关键词
coffee,intangibles,value,chain
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