Pengaruh harga dan aksesbilitas terhadap minat berkunjung dan peningkatan pelaku wirausaha di destinasi danau cipondoh

This research aims to determine the effect of price and accessibility on interest in visiting and its impact on increasing entrepreneurship at Lake Cipondoh. The type of research conducted is quantitative descriptive using path analysis method. The research population consists of all visitors to Lake Cipondoh, and the sample size used is 150 respondents. The sampling technique used is accidental sampling. The results of the study show that: (1) Price and accessibility have a significant effect on interest in visiting; (2) Interest in visiting has a significant effect on increasing the number of entrepreneurs. The parking ticket, admission ticket, and attraction prices are very cheap and affordable, thus visitors are interested in visiting Lake Cipondoh which is more financially accessible. The paved and concrete roads, various public transportation options, and clear signage make visitors interested in coming to Lake Cipondoh. Interest in visiting Lake Cipondoh affects the increasing demand for food and drinks, providing opportunities for business actors to establish food stalls and eateries at Lake Cipondoh.