Identification, Ranking, and Prioritization of Factors Impacting Green Product Design Using the Fuzzy AHP Approach

Green product design is influenced by numerous factors. These factors are identified so that a green product can be designed and manufactured keeping in mind that the environment is not harmed. Due to environmental concerns, organizations are giving more emphasis to designing green products. However, several factors affect the adoption of green product design and their realisation through manufacturing. Hence the present study identified the factors affecting green product design and ranked them using expert opinions and the Fuzzy AHP method. A total of nineteen factors were identified and the results showed that implementing 6 R concepts (i.e., reduce, reuse, recover, recycle, remanufacturing, and redesign) has the highest weight of 0.279 and ranked one. Similarly, the first three ranking factors have a cumulative weight of 56.2%. The aim of undertaking such a study was to facilitate the industry professionals, and company management to identify the areas of concern that may impede or accelerate the green product design adoption.