Is Cultural Selection Creative?

This paper aims to draw some theoretical relationships between two fields of research that have remained more separated than they should have: theories of creativity and theories of cultural evolution. Particularly, it argues that the mechanisms of cultural selection postulated by cultural evolutionary theories can make a hitherto neglected contribution to explanations of human creativity. To that end, I extrapolate the arguments in favour of the creativity of natural selection and weigh its applicability in the field of culture.