A systematic review of food product conjoint analysis research

Objectives: Conjoint research techniques have been employed in many articles. These are mainly in the field of food sciences. There has yet to be a thorough analysis of these papers. Reviewing food product conjoint analysis articles was the goal of the current literature review. Methods/Approach: A systematic literature review approach was used based PRISMA approach. Results: Published between years 2000 to 2020, 72 articles were reviewed. The article focussed on average sample size, most common subsampling methods, differences in conjoint evaluation questions, and most tested product categories. As a result of these findings, the author brought out steps to take when planning to conduct conjoint analysis and highlighted gaps in the current literature. Conclusions: 62 articles focused on hedonic goods and 38 on extrinsic qualities. Insights from this review champion conjoint analysis as an indispensable tool, highlighting its potential to refine future research endeavours in the domain. Results and supporting data from conjoint research conducted on utilitarian products still need to be included. The median sample size was 298, while the average was 459.