The IDEA Model: A best practice for data-driven strategic risk and crisis communication

The IDEA Model: A best practice for data-driven strategic risk and crisis communication Professors of Strategic Communication Dr. Deanna D. Sellnow and Dr. Timothy L. Sellnow explore strategic risk and crisis communication using the IDEA Model, a theoretically grounded tool for effective communication. Nearly four decades have gone by since Beck (1986) proclaimed the world as a “global risk society” comprised of multiple ever-present and interacting risks (e.g., ecological, financial, military, terrorist, biochemical, informational). Helsloot and colleagues (2012) argued further that these ever-heightening global risks have created “a new class of adversity” they describe as “mega-crises” that “defy boundaries, limits, neat demarcations, patterned connections and linear consequences” (p. 5). Ultimately, the reality of mega-risks and mega-crises “challenge traditional assumptions and working methods of public authorities, corporate leaders and the public at large” (p. 5), necessitating a need for enhanced risk and crisis communication.