Marketing of coconut farming in Central Sulawesi Province

Abstract Coconut is a plantation crop that has high economic value. Central Sulawesi is a producer of coconut plants in Indonesia, this can be seen from the area and production, and the plants are spread in every district within the province of Central Sulawesi. This study aims to determine the channels, margins, and marketing efficiency of coconut farming in Central Sulawesi Province. The research locations were determined purposively, namely Parigi Moutong and Tojo Una-una Regency. The study’s sample size was 244 people. The result of the research shows that there are two types of coconut marketing channels in Central Sulawesi. The marketing margin on channel I at the collector is IDR 300 per item and from collector to wholesalers, has a marketing margin of IDR 400 per item. The marketing margin on channel II at wholesalers is IDR 400 per item and from wholesalers to the industry, the marketing margin is IDR 500 per item. The farmer share on channel I is 70.29% while on channel II is 70.06%. Coconut marketing efficiency in Central Sulawesi on channels I and II is 21.25% and 26.00%, respectively.