Factors influencing patient adoption of e-health services

In this study, an extended version of the Technology Acceptance Model (TAM) was used to understand the factors that might influence patient behaviour. In addition to the “typical” TAM variables (positive attitude or technological readiness), this study examines the role of social and individual benefits and COVID-19 anxiety on willingness to try, intention to use, actual use and satisfaction in a country in the Central and Eastern European region. This extension and the chosen region add novelty to the research. The results of linear and logit regression analysis based on an online questionnaire show that individual benefits and positive attitudes have a strong effect on willingness to try and use, but perceived social benefits do not have a significant effect. These results highlight the importance of awareness campaigns that highlight the personal benefits of e-health and address the general mistrust of the technology.