Consumer Preference and Quality Characteristics of Different-category Eggs Sold at Supermarkets in Rio de Janeiro

ABSTRACT This study approached the consumer preference and characteristics of eggs from various categories sold at supermarkets in Rio de Janeiro. The study was performed in three phases. In the first one, 180 'caipira' eggs were randomly acquired from three supermarkets considering the consumers’ socioeconomic profile (middle, upper, and lower class). In the second phase, 456 eggs from conventional, free-range, 'caipira' and omega-3 enriched categories were obtained without considering the socioeconomic condition. After the acquisition, the eggs were taken for further analyses made the next day. The last phase was based on the perception and prevalence of consumers found in the second stage. This time, 443 consumers answered a Google Forms questionnaire. 'Caipira' eggs sold at supermarkets frequented by upper-class consumers maintained a better quality. When social class was discarded as a criterion, eggs from 'caipira', free-range, organic, and omega-3 enriched systems showed inferior quality compared to conventional eggs. The consumer preferences indicated that much misinformation regarding technical aspects of egg production persists, despite the increasing consumption of this protein source. In addition, the study revealed that many consumers still think there are hormone inputs in poultry farming, and they know very little about the production process or the differences among the egg categories for sale at Brazilian supermarkets.