Exploring the Role of Business Intelligence Systems in IoT-Cloud Environment

In recent decades, due to digital business technology improvements, several internet-based market strategies have been developed. Many assets have increased dramatically in business intelligence, allowing for more automation and interaction with real-world objects. There has been a growing convergence of business and IoT-Cloud operations as most participants leverage IoT data to make decisions. Due to the rapidly developing economic environment and technological advancements, it is critical to have a clear perspective of the business and management significance of the IoT and Cloud ecosystem. Cloud-based IoT ecosystems have been analyzed, and there is rising interest in IoT-enabled smart devices to produce large amounts of data in large-scale production. Consequently, an integrated IoT-enabled Cloud-based business analytics system is required to improve the performance and utilization of IoT devices. The IoT-Cloud system has been extensively adopted in numerous business sectors as technology and different Cloud services have been addressed. IoT-based Cloud Computing has gained much attention from several researchers and business analysts in numerous business applications. In this study, IoT-enabled Cloud-based business intelligence system has been proposed to analyze the impact on the business industry. This study concluded the business development using consumer-generated IoT data and highlighted the future scope of the business trends in the IoT-Cloud environment. In addition, statistical analysis reveals that IoT-enabled Cloud-based business intelligence model enhances customer experience and business operations in a Cloud environment toward digital transformation.