Internet of Intentions and Alignment for the Promotion of Cosmetic Procedures

With cosmetic procedures, the current internet relies exclusively on search engine marketing and optimization, Google’s AdWords, and plethora of ad networks on social media platforms (like Facebook or Instagram) to market and display physicians or cosmetic procedures. This expensive advertising model relies on the internet to harvest consumer/patient information. Moreover, some patients may be "embarrassed" about bringing up cosmetic procedures and some may be hesitant to give out their names and information about a particular cosmetic procedure for fear of being spammed. On the other hand, some physicians may not feel comfortable promoting cosmetic procedures or feel there are certain ethical issues about the marketplace of cosmetic procedures. The "internet of intentions" involves anonymously cataloging a patient's needs, desires, or wants on many levels in a decentralized platform. Patients can control their intentions (e.g., desire for laser treatment, hollow cheeks) with timing, permission, privacy, and choice. Novel "internet intention-alignment technology" allows qualified physicians to show their cosmetic products and services alongside the intent of the patient. For example, if a patient was interested in treating hollow cheeks on the face, they would make intentions from web articles, internet searches, and social media posts and physicians would place a weblink for a cosmetic "filler" in the sidebar of the browser. Aligning internet information from qualified physicians to anonymous intentions helps to reduce misrepresentations. Moreover, this type of internet intention- alignment transaction creates a direct link where the patient and provider are more likely to engage.