A study on the impact of visual, audio media usage on patients of color; understanding the need and usage of sunscreen

Background: Introduction: Disproportionate marketing of sunscreen perpetuates a misunderstanding of sunscreen usage in people of color (POC). This lack of healthcare literacy is often multifactorial, including low socioeconomic status, educational level, and cultural reasons. We designed a survey to test if visual, audio media would improve POC’s understanding of the need and increase willingness to use sunscreen.